30-year backpack. A Jao exclusive


I met Claudio and Mia at a trade show years ago. He showed me the leather goods that he and his wife Mia design and produce. I loved their functional wallets and how they source and design every element. We became friends.

I found a vintage backpack and brought it to Claudio. We discussed how to update it, and off Claudio went to Colombia. He came back with the perfect incarnation; the exact hardware and strong leather straps riveted to a back leather brace. We left it unlined to keep it light and foldable.

Here it is: the 30-year bag. Buy it once, use it forever and pass it on to the next generation.